Afirefi

About the Brand
Afirefi is a women-focused financial wellness platform that blends education, design, and human support. The brand’s tone is feminine, stylish, and confidence-building.

My Role
Communications & Marketing Manager
I led brand voice, content strategy, social media, email marketing, and the creation of educational and marketing assets.

Goals

Strengthen Afirefi’s brand identity
Build consistent content across Instagram + email
Support product messaging and customer education
Develop early-stage growth and partnership materials

What I Did
Brand & Messaging

Refined tone and messaging across all platforms
Supported narrative development for core features (e.g., Corner Office, Confessional)

Social Media

Built and executed Instagram strategy for @afirefistudios
Designed branded templates, carousels, and story prompts
Managed content calendar and educational themes

Email Marketing

Designed newsletters and automated sequences in Wix
Wrote onboarding, product education, and feature-launch emails
Improved clarity, visuals, and engagement

Partnership + Growth Support

Created pitches, one-sheets, and outreach materials
Conducted competitor research and audience insights
Supported partnership work including Jaevic

Branded Educational Assets

Designed downloadable worksheets, customer personas, and explainer graphics
Built IG story prompts and lead-magnet concepts

Results

Cohesive brand identity across email + social
Improved engagement and educational value
Clearer messaging for product tiers and customer journey
Stronger positioning for partnerships and audience growth

https://www.instagram.com/afirefistudios