A showcase of my social media account management, content creation, and brand strategy work

AfireFi
I led brand voice, social media strategy, email marketing, and content design for Afirefi, a women-focused financial wellness startup. I built cohesive messaging across Instagram and email, designed educational assets and customer-facing materials, and supported partnerships and growth initiatives. My work strengthened the brand’s identity, improved engagement, and elevated the clarity and polish of Afirefi’s digital presence.

Quest Collection
Inspired Jewish fête-throwers with recipes, home décor, and gift ideas to grow online communities, email subscribers, and sales for the Judaica retailer.

Eleni’s Cookies
Created whimsical content for all platforms to drive sales and online engagement for the hand-iced sugar cookie company.

Giving Tree Tea
Inspired and educated heath conscious New Yorkers to create brand awareness of the bottled Moringa tea company.

Video
Video content created for view on websites, in-store ads, and social media.

Misc
Job based projects: infographics, sell sheets, event photography, head shots.